The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and various other truths regarding contemporary B2B marketing. We discuss just how the purchasing trip is now entirely fragmented and the manner in which community building can aid marketing professionals take back control of the di… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also various other facts concerning contemporary B2B marketing. We discuss how the buying trip is currently completely fragmented and also the way that area structure can help marketing experts take back control of the discovery … Read More

Mark Donnigan: It's going excellent, Ben. I am so satisfied to be right here on your show.Especially given the relevance and also the seriousness of the topic we're going to be dealing with over the course of this discussion also, which is one that I assume is truly under-discussed. One that might if not elevate some eyebrows, but could obtain you … Read More